WhyULikeIt.com

Make Your Etsy Products Irresistible!WhyUYouLikeIt (WYLI) helps Etsy sellers uncover why shoppers love (or hesitate on) their listings—so you can refine designs, optimize pricing, and boost sales. Get real feedback from prospective buyers on your product’s design, format, and price before launching or updating listings.We’re developing this tool to give Etsy sellers actionable insights straight from real shoppers—and we’d love your input!🚀 Join our waitlist and be the first to try it! Sign Up for Early Access, by registering your interest below.

Connect Your Etsy Store

Effortlessly connect your Etsy shop to our platform, streamlining feedback collection and keeping insights on active or future products all in one organized place.

Understand Customers

Gain valuable insights into why customers love (or not) your products—their preferred colors, desired modifications, and pricing preferences—to optimize your offerings and boost sales.

Improve Your Listings

Refine your product designs and Etsy listings with real feedback from customers and prospective buyers—enhancing your designs, increasing appeal, and driving more sales.

Register Your Interest in the WYLI App

Please complete the form here.We will update you on the app and when it is ready to use!

10 Tips for Improving Etsy Store Sales With Customer Research

To help Etsy sellers optimize their product listings and increase sales, it's valuable to gather insights from prospective shoppers about these 10 key areas. These are actionable areas where research and feedback can directly impact conversion rates and buyer confidence:1. 🔍 Optimize Product Titles & Keywords📌 What to Research:Do buyers search for your product with different words than what you use?Which keywords do they associate with your product?Would another way of describing it increase visibility?💡 Tip: Use Etsy’s search bar and SEO tools like EtsyHunt or Marmalead to research high-ranking keywords and adjust your titles accordingly.2. 📝 Improve Product Descriptions📌 What to Research:Do shoppers feel your description provides all the necessary details?
Are there any unanswered questions that could prevent them from buying?What wording style resonates best—short and direct or detailed storytelling?💡 Tip: Craft descriptions that answer common buyer concerns (materials, sizing, customization, shipping times) while maintaining brand personality.3. 📷 Enhance Product Photography📌 What to Research:Do your product photos showcase the product in a way that makes shoppers confident to buy?Would different lighting, backgrounds, or angles improve appeal?Do lifestyle photos help them visualize the product better?💡 Tip: Use natural lighting, shoot from multiple angles, and include a scale reference (e.g., hand-held product or size comparison). Etsy shoppers love clean, well-lit, and realistic images.4. 💰 Test Competitive Pricing📌 What to Research:Does your price feel fair compared to competitors?Would a small price adjustment (higher or lower) increase the likelihood of purchase?Do buyers perceive more expensive products as higher quality?💡 Tip: Research similar items and test different price points. If increasing your price, add a value-boosting factor (e.g., premium packaging, customization, or a bonus item).5. 🎨 Offer More Personalization Options📌 What to Research:Do buyers prefer customized versions of your product?
What personalization options would make them more likely to purchase? (e.g., colors, engraving, monograms, gift-wrapping)💡 Tip: Etsy buyers love personalized items! Even small changes like custom text, initials, or colors can boost sales. Use an easy dropdown option in your listings.6. 📦 Streamline Shipping & Delivery📌 What to Research:Do buyers abandon purchases because of shipping times?
Would offering free shipping increase conversions?Is your estimated delivery time competitive with similar shops?💡 Tip: If possible, use Etsy’s Free Shipping Guarantee ($35+ orders) or reduce processing time to stay competitive. Clearly communicate estimated delivery times.7. ⭐ Use More Trust Signals & Reviews📌 What to Research:Do buyers hesitate because they don’t see enough reviews?Would seeing behind-the-scenes process photos or seller videos increase trust?Do shoppers prefer seeing customer-uploaded product images?💡 Tip: Encourage buyers to leave photo reviews. Feature past customer testimonials in your product descriptions and FAQ section.8. 🎨 Strengthen Your Etsy Store Branding📌 What to Research:Does your shop name and banner make a strong impression?
Do buyers recognize your brand across social media?Would a more cohesive color scheme and logo increase trust?💡 Tip: Ensure your shop banner, profile image, and product packaging are visually consistent to create a recognizable brand identity.9. 📢 Leverage Etsy Ads & Promotions📌 What to Research:Have buyers seen your products in ads?Would they be more likely to purchase if a small discount or bundle deal were available?Do they respond better to limited-time offers?💡 Tip: Experiment with Etsy Ads for product visibility. Run promotions like BOGO, free shipping, or seasonal discounts to boost conversions.10. 🖼️ Create More Engaging & Clickable Thumbnails📌 What to Research:Does your first product image stand out in search results?Would a different angle, zoomed-in detail, or lifestyle shot get more clicks?Are your competitors using a better thumbnail strategy?💡 Tip: Your first product photo is CRUCIAL—it should instantly grab attention, be bright and uncluttered, and match Etsy’s thumbnail crop to avoid cut-off elements.🚀 How to Use This Research to Improve Etsy Sales:1️⃣ Survey prospective Etsy buyers about these areas to identify gaps in your listings.2️⃣ A/B test small changes (e.g., different images, adjusted pricing, new description styles).3️⃣ Continuously update listings based on real customer feedback.These data-driven improvements will help Etsy sellers increase conversions, boost trust, and refine their products for higher sales! Having a tool to make product research easier can help save time, and improve results. Good luck!